The 4th edition of Africa Communication Week kicks off on May 25 2020 – Africa Day under the theme “Lead from the Front: Communicating in Unprecedented Times” even as the continent continues to grapple with the current global health crisis.
AfricaCommsWeek was launched in 2017 from an observation that remains more relevant than ever: communicators are meant to play a leading role in the socio-economic development of the continent. Today, at the heart of the crisis, AfricaCommsWeek once again invites communicators to critically examine their relevance in such an uncertain context. What is the contribution of communicators in the planning, preparedness and response to the Covid-19 outbreak in Africa?
Join the most influential gathering of Africa-focused communication professionals from EY, African Union, African Development Bank, AfricaCDC, Canal+, AfricaCheck, Development Reimagined, Mail & Guardian, Le Monde Afrique and many more.
“Now more than ever, communicators have the opportunity to lead from the front and demonstrate the strategic role of the profession, leading the response efforts to the Covid-19 pandemic for businesses, governments and civil society. The profession must be front and centre in providing guidance and best practice advisory in crisis communication and management, “ says Eniola Harrison, Co-Founder, Africa Communications Week.
Communication in such uncertainty requires nuanced messaging, and a fact-driven and empathetic approach that focuses on the public’s well-being and mental health. And with this, the fight against misinformation and disinformation has never been more important – a matter of life and death. Communicators must work across disciplines and industries, coordinate and deploy innovative responses to the pandemic of fake news.
Communicators also play a key role in helping companies evolve and find innovative and new ways to do business. This is the time for innovation in communication. “As organisations implement new work-from- home and online learning models, stakeholders must adopt new ways of working, learning and interacting. Communication professionals must not only embrace this new normal but are crucial in facilitating this fast changing environment,” Annie Mutamba, Co-Founder, Africa Communications Week.
The actions taken today will have a lasting impact on our ability to manage the post-coronavirus era and co-write the stories that underlie the transformation of the continent. There is therefore great urgency to coordinate our communication efforts to save lives and manage this new normal. Now is the time for strategic communication!
Speaking of the opportunities for communications professionals in Mauritius, Samantha Seewoosurrun, co-founder of Platform Africa, which is a partner of the event, and representative of the Chartered Institute of Public Relations, said: “I am delighted to be supporting Africa Communications Week. Effective crisis communication has never been more important than now, and this unique event offers communications professionals in Mauritius the opportunity to engage with leading communications specialists from across the African continent to inform their own crisis communication strategies for the months to come”.
Communication professionals from Mauritius are invited to participate in Africa Communications Week, free of charge, by signing up for the webinar sessions at the following link:
The sessions can also be followed on the Africa Communications Week YouTube channel here: